J.D. Power is a global leader in consumer insights, data, analytics, and advisory services that helps clients drive growth and profitability.  The company’s industry benchmarks and reputation for independence and integrity have established it as one of the world’s most well-known and trusted brands.

J.D. Power has been capturing and analyzing the Voice of the Customer across more than a dozen industries globally for 50 years. We know measuring customer experience is not easy, but that’s where we come in. Through our proprietary index model, we identify the many drivers of customer experience, accurately measure and link their impact to business results, and uncover insights to drive results for our clients.

In 1968, J.D. "Dave" Power III established J.D. Power from his kitchen table, with a primary focus in the automotive industry. Since then, we have successfully influenced the everyday lives of consumers and industries worldwide by delivering insights to drive improvement in our clients' products and services. 

1970’s

The Wall Street Journal reports Mazda's Wankel engine problems, based on data from one of the first J.D. Power independently funded surveys and J.D. Power gains national prominence for its voice of the customer data

The Dealer Attitude Study (DAS) launches, giving the firm credibility on retail and distributor issues and established a strong rapport with auto dealers

1980's

U.S. Automotive Customer Satisfaction Index (CSI) Study, U.S. Automotive Initial Quality Study (IQS) and U.S. Automotive Media Study launch, serving as the cornerstone of the firm's plan to expand to include independently funded syndicated studies

Subaru became the first automaker to advertise its J.D. Power rankings by running a commercial during Super Bowl XVIII. Since then, more than 200,000 television commercials and more than 2 billion print ad impressions refer to J.D. Power awards annually.

The first automotive syndicated study trophy award is issued by J.D. Power. Acura ranked highest in the 1989 U.S. Automotive Customer Satisfaction Index (CSI) Study

1990’s   

Established Japan office as the first overseas office to conduct surveys in the Asia Pacific area

Power Information Network (PIN) launches bringing to market a unique, nationwide data collection system based on the gathering and analysis of daily new-vehicle retail transaction data from automotive dealerships across the United States

Expansion beyond Automotive into Financial Services, Insurance and Utilities begins

2000's

Global expansion continues with offices in China, Germany and Mexico

J.D. Power acquires Automotive Resources Asia, NADA Used Car Guide and NADAguides.com

Dave Habiger is named the new President and CEO of J.D. Power and J.D. Power celebrates its 50th Anniversary

Acquisition by Thoma Bravo combines J.D. Power and AutoData Solutions, two innovative and complementary automotive data companies with a shared vision of strengthening their value to clients and consumers

J.D. Power acquires Trilogy Automotive, the automotive software division of Trilogy Enterprises

We understand that the customer experience is vital and that simply measuring it is not enough. Our analysts focus on driving results that will improve customer loyalty and advocacy and our success is driven by how much we help improve your customer experience. But data is only as powerful as the analysis and insights tied to it—and we are putting that power in your hands through our interactive reporting platforms. The data, analytics, insights, best practices, and action plans you need are available whenever and wherever you need them, to help you make data-driven decisions that will improve your customer experience and drive positive financial results.