Industry
Automotive
Uncover how we address the needs of every facet of the automotive industry through all stages of the vehicle lifecycle—from product planning to loyalty and retention—to drive results for you.
For more than 50 years, J.D. Power has been a trusted advisor in measuring the Voice of the Customer in the automotive industry, helping clients measure, understand, and improve the key performance metrics that drive growth and profitability.
Our full suite of solutions are designed to help automotive clients achieve their highest performance in the areas of product quality & service, product planning, marketing & media, and sales, pricing & incentives, among others.
Benchmark Studies
Mexico Customer Satisfaction Index (CSI) Study
Conducted among customers who have owned a new vehicle and focuses on the dealer service experience
Mexico Sales Satisfaction Index (SSI)
Provides automotive manufacturers and consumers with an objective measure of overall sales satisfaction among owners of 1- to 7-month-old vehicles.
Mexico Vehicle Dependability Study (VDS)
Evaluates quality (dependability) of vehicles between 2 to 3 years of ownership based on vehicle problems experienced since ownership