Based on ongoing, cross-industry customer feedback, J.D. Power provides businesses with opportunities to pursue top performance certification. These distinguished certification programs are designed to help businesses at a local and national level improve their operations through a combination of voice-of-the-customer feedback and other relevant measures such as a rigorous on-site evaluation of customer service processes. Companies must attain a high level of performance in sales and/or service excellence as compared to a national benchmark to become recognized.