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Dealer of Excellence Program

The J.D. Power Dealer of Excellence is a certification program that recognizes top-performing dealers who achieve sales customer experience excellence.

Dealer of Excellence

Certification Benefits

Certification is designed to differentiate dealers online and in their local markets. Certified dealers have the opportunity to feature their J.D. Power certification in advertising and promotional campaigns to increase:

  • Marketplace differentiation
  • Demonstrated dedication to customer service
  • Shopping consideration
  • Showroom traffic
  • New- and used-vehicle sales
  • Cultural engagement and excitement among staff

Promoting Your Certification

  • Feature the Dealer of Excellence emblem on your website and third-party sites
  • Announce your achievement with a local market press release
  • Share posts and photos about your Dealer of Excellence status via social media
  • Feature the Dealer of Excellence emblem/trophy within advertising campaigns
  • Incorporate the Dealer of Excellence emblem on point-of-sale marketing materials, including brochures, business cards and email signatures
  • Display your Dealer of Excellence trophy within your facility
  • Purchase Dealer of Excellence showroom signage and additional branded merchandise
  • Outfit your staff in Dealer of Excellence apparel