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U.S. Independent Insurance Agent Satisfaction Study

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Independent insurance agents and brokers control a majority of the P&C market, writing nearly 58% of all premiums.* They write 35% of all personal lines policies and 81% of all commercial lines policies. These intermediaries are critical to the success and profitability of insurers, and P&C insurers must understand their performance through the lens of the agent and broker.

The J.D. Power 2019 U.S. Independent Insurance Agent Satisfaction StudySM describes how satisfaction among independent agents and brokers impacts the profitability of an insurance company; examines how each service event in the relationship between an agent or broker and their insurer impacts their overall perception of the company; and identifies critical service standards that drive higher satisfaction.

The study examines the following areas for each insurer:

  • Quoting—underwriting process
  • Claims process
  • Product offerings
  • Risk appetite
  • Servicing policies
  • Support and communication
  • Commission
  • Demographics
  • State and regional information
  • Product line satisfaction**

A study subscription provides access to the insights and tools needed to gain a comprehensive, in-depth understanding of what independent agents and brokers think about their experiences with P&C insurers and what industry leaders are doing to position themselves to become a preferred insurer for these agents and brokers.

*Source: A.M. Best 2016 Marketshare Report.
**Not part of the Index Model and on a 1-10 scale

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