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Autonomous Driving Update

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Based on findings from the J.D. Power 2013 U.S. Automotive Emerging Technologies StudySM

This infographic highlights fully- and semi-autonomous driving, which is still a relatively new concept. While interest has risen slightly since last year, overall acceptance has room to grow. Drivers interested in fully- or semi-autonomous driving features want to have the latest technology, with the safety benefit being an added bonus.  However, consumers still want the responsibility of driving their own vehicle until these technologies fully gain consumer confidence and trust.

Automotive Emerging Technologies Study