Travel Industry Market Research

Travel Market Research, Travel Industry Research, Airline Market Research

Consumers have a multitude of choices when they travel creating an extraordinarily competitive marketplace for travel and hospitality providers.

J.D. Power's goal is to help the travel industry improve customer satisfaction and make the consumer’s choice an easy one—ultimately leading to greater loyalty and profitability.

Industry Benchmark Studies

Digital channels continue to grow in use and importance in the travel industry. They are a key driver of satisfaction with the overall travel experience. Travelers use mobile apps and websites for booking, managing day-of-travel and account management and have high expectations based on experiences with high-performing apps—both within and outside of the travel industry.

Mike Vermillion

Mike Vermillion

Vice President and General Manager

Michael Taylor

Travel Practice Lead

Jennifer Corwin

Jennifer Corwin

Associate Practice Lead

Travel and Hospitality Industry Advisory Services

 J.D. Power offers a comprehensive suite of research solutions to help you understand the many drivers of customer satisfaction, develop a strategy and action plan, optimize customer interactions, and measure and manage performance for ongoing improvement.

Customer Experience Management

J.D. Power VoX is our customer experience measurement and management solution that combines globally-recognized industry benchmarks, an innovative platform, and our data and analytics expertise.


Customer Experience Assessment

An unparalleled approach to developing a blueprint for accelerated improvement of your customer experience.


Mobile App Certification

Mystery Shopping

J.D. Power’s approach assesses sales and service effectiveness from the customer’s viewpoint to identify the most pressing improvement opportunities.


Research & Analytics Support

Customer Service Solutions

Addressing all of your Benchmarking, Assessment, Improvement, and Recognition needs across the phone, and self-service channels.


Digital Experience Evaluation